A digital content creator produces reliable and high-quality content for social media sites and other digital platforms such as videos, still images, graphics, and blog entries in order to inform and engage the audience. They foster genuine communities and create distinctive brand experiences. They serve as a conduit between businesses and the target market.

Job description:

• Researching industry  insights 
• Researching industry-related topics
• Preparing well-structured drafts using digital word processing and publishing platforms
• Creating and distributing marketing copy to advertise our company and products
• Producing interesting written content 
• Proofreading work for accuracy and quality
• Assisting the creative team with the design of promotional materials.
• Using social media to engage consumers, respond to questions or complaints, and promote company initiatives.
• Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
• Monitoring social media and company website metrics.
• Utilizing SEO methods to increase site traffic.
• Suggesting new ways to promote company offerings and to reach consumers.
• Uses data-driven marketing to guide all digital  decisions
• Develops and maintains the brand voice and tone
• Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Edit and proofread copy as needed
• Use SEO principles to maximise digital  reach
• Source images and other content 
• Works on multiple projects at once 
• Excels at project management

Requirements and skills

• Proven experience as a digital content creator  or related role
• At least 3 years of agency or in-house copywriting experience is strongly preferred
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills  
• Communicates effectively and has strong written and verbal presentation skills
• Knows how to write in a brand’s voice and tone.
• Follows the brand style guide.
• Uses qualitative and quantitative analysis to guide content decisions
• Develops strong working relationships
• Creativity
• Collaborative spirit
• Knows how to use popular digital marketing tools, including content management software, search engine optimisation software, and website analytics software.
• Excellent time-management and organisational skills
• BSc/BA in marketing, English, journalism or related field