A Brand Strategist is a professional who develops position recommendations for companies looking at developing or expanding their brands. They also help guide market research analysis and define a company’s tone so that everything matches with campaign initiatives. Brand Strategists develop holistic brand experiences based on extensive research, experience, and industry and client knowledge. They carry out research, unearth actionable insights, formulate and present strategies and are exceptional storytellers. In their role they will also collaborate with creative teams, participate in client meetings and lead ideation sessions.

Job description:

• Gathering feedback from sales and analysing consumer behaviour to define our company’s positioning
• Crafting our differentiation strategy
• Briefing our creative team about marketing projects they’ll be working on 
• Create guidelines that define our company’s voice both online and offline
• Conduct competitive research to identify our strengths and weaknesses 
• Meeting and presenting to clients
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyse market trends and identify new opportunities and challenges

Requirements and skills

• Work experience as a Brand Strategist or similar role in Marketing
• At least 3 years of experience in a strategy position
• A portfolio of brand-building projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven thinking
• Creative and compelling storyteller
• Analytical and problem-solving mindset
• Strong research skills
• Strategic thinker
• Excellent presentation skills
• Communication and writing skills
• BSc/MSc in Marketing or relevant field. Degree in business, marketing, branding, communication or related field required