Where your brand meets its community

Speaking from introspection, Maruapula Brand tugs at nostalgic moments quite often, more so in how we approach the connections between brands to said communities. Perhaps the sentimentality is based on the timelessness of how certain memories anchor our existence and principles in connection to various communities. 

By applying meaning to what we and our clients do, we strive to solidify brand credibility, trust or attachment. We have experienced a fair share of clients who have fallen into the “ageing trap”, a category that compartmentalises their reach and resonance with their own communities. This stage for a brand narrows down its strategic and sustainable approaches to evolving the customer lifecycle, therefore, losing grips with the brand positioning.

Credibility, trust and attachment produce perpetual loyalty and engagement with a brand. The timelessness of a brand is closely mirrored by its active involvement with the socio-economic and political contribution to its community. We have found that such a positioning, therefore, has a direct correlation to community attachment and brand equity. 

What tugs at your heartstrings about your favourite brand and gets you passionate about what you stand for? It is perhaps the brand heritage and how it has maintained a coherent consumer-brand relationship that supports long-held fundamental beliefs that have come to represent the brand and its community through time, social, economic and political waves.  

We believe true success is when the timelessness of the brand is met with the timelessness of the moment. At that sweet spot, is where meaningful connections are created. 

A big flag to raise in virtue of the timelessness of a brand is owed to the internal and management texture or ethos of the brand. Neglecting to build a distinctive quality of leadership and management throughout all aspects of the value chain will age the brand and repel its core target market.